Sr. Product Marketing Manager - Release Marketing & PMM Operations

Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the Role: Samsara is seeking a Sr. Product Marketing Manager — Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team. This is a unique role at the intersection of marketing craft and operational excellence — you will own the systems, processes, and programs that help PMMs do their best work at scale. Your most visible and highest-impact ownership will be release marketing: you will drive how Samsara plans, aligns on, and communicates product innovation internally and to the market. You will be the connective tissue across PMO, R&D, Product, PMM, Sales, and Marketing leadership — keeping the launch calendar moving, the messaging coherent, and the organization aligned. You’ll also be at the forefront of envisioning how we evolve our launch approach to maximize impact.  Beyond launch execution, you will also build the operational infrastructure that makes a world-class PMM team hum. This will range from standing up processes to crafting QBR materials to continuously improving how the team works. This role is a rare combination: it requires someone who can run a rigorous cross-functional process, dream up ways to re-envision approaches, and has strong marketing instincts.  This is a remote position open to candidates based in the US.   You should apply if: You want to impact the industries that run our world: Your efforts will help Samsara communicate innovations that digitize large sectors of the global economy — from improving fleet safety to reducing emissions. You are a builder: You do not just execute existing playbooks — you design new ones. You thrive when given a blank canvas and a clear outcome. You love both the craft and the machinery: You care deeply about great marketing, and you are equally energized by making the systems behind it run better. You are energized by our opportunity: Samsara is growing fast, and this role sits at the center of ensuring our GTM motion scales with it.  In this role, you will: Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth. Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution. Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact. Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy. Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI. PMM Operations: Build and Run PMM Operational Programs: Design and lead high-impact team programs such as content audits, team offsites, etc.  Create Scalable Frameworks: Develop templates, playbooks, and toolkits that reduce friction and improve consistency across launches and PMM content. Elevate the PMM Team: Act as a force multiplier — identifying opportunities to improve how the team works and delivering on them. Minimum Requirements: Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs Cross-Functional Range: Strong track record of driving alignment across Product, Engineering, Sales, and Marketing organizations at multiple levels of seniority Communication: Exceptional written and verbal communication skills Agility: Comfortable operating in ambiguity, building without a playbook, and iterating quickly. AI-first Mindset: A track record of using technology – especially AI – to reimagine process and customer experiences Education: Bachelor's degree required. An ideal candidate also has: Program Management Depth: Experience managing complex, multi-stakeholder programs with competing timelines and dependencies. PMM Team-Building Experience: Has helped a PMM team level up through operational improvements, shared rituals, or team programming. Strong Marketing Instincts: Can craft compelling messaging and identify content that will resonate or not with audiences   The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary $119,297.50 — $200,500 USD Total Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working  At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations  Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Our Commitment to Authenticity We use Tofu , a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our  blog post here .